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Nvidia CEO: PCs Need to Dazzle Users

20 January 2010 0 views No Comment

Nvidia’s CEO Jen-Hsun Huang offered some interesting thoughts on the PC industry in a recent BBC interview. He said that people are no longer wowed by their computers. Huang chalked this up to a maturity in PC hardware. He explained that people have been doing things the same way for so long, that the platform has lost some of its luster.

So is there hope? Huang seemed to think so, imagining a future of gesture-based input and intuitive smart computer systems. The Nvidia CEO focused unsurprisingly on playing up the GPU as a way to reach this more interesting PC future. "These kinds of capabilities are certainly within the next generation, because we have created a processor for the GPU that makes it possible to do parallel processing so much faster on a PC," said Huang.

Nvidia’s expansion into areas beyond their traditional graphics card business, combined with multiple delays of their new Fermi GPUs, led some to speculate the graphics giant was through with PCs. But Huang took the opportunity to make it clear that PC gaming will continue to be Nvidia’s focus.

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